A Step-bustep Guide to growing Your Business."
From your first paying customer to a vibrant user community
Following on the heels of her greatly successful Entrepedia, which was all about how to start your business, Nandini Vaidyanathan is back with a wonderful, racy guide on how to grow your business.
Once you have taken the plunge and started your own business, you need to do all the right things to grow it organically. Start Up, Stand Up chalks out the blueprint for the journey from your first paying customer to building a vibrant user community for your products and creating mindshare in them as a go-to brand. Divided into 20 sutras, it is your Bible for all the things you should – and should not! – be doing to grow your company.